- What does a Morocco DMC do?
- A DMC — a destination management company — is the operator on the ground in the destination, working for the company that sold the trip rather than for the traveller. In Morocco that means arranging and running transport, airport handling, accommodation bookings, guides, meals, activities and events, and making the decisions when something changes mid-programme. The selling agency keeps the client relationship; the DMC makes the itinerary happen.
- What does Morocco ground handling include?
- Everything between arrival and departure: meeting flights, moving people and luggage, hotel and riad check-ins, guides, dining, excursions, and the coordination that holds it together when a flight is late or a vehicle fails. Ground handling is often described as a list of services, but the part that matters is the coordination — any supplier can send a vehicle, and the difference shows on the day something goes wrong.
- What is the difference between a DMC and a travel agency?
- A travel agency sells to travellers; a DMC operates for the trade in one destination. The agency owns the client, the marketing and the margin, and carries the commercial risk of the sale. The DMC owns the local suppliers, the operational knowledge and the execution, and carries the risk of the programme running badly. The two are not competitors, and a DMC that starts selling direct to your clients has stopped being one.
- Do you work with suppliers or own the vehicles?
- We work with suppliers, and we would rather say so than imply a fleet we do not have. What we take responsibility for is which supplier is used, how they are briefed, and what happens when they fail — including a stated backup for every movement. Ownership claims are common in this market and are worth checking whoever you are talking to.