Day 1Marrakech
Arrival in Marrakech
Gastronomy
- Welcome Moroccan tea
- Traditional Moroccan dinner
Activity
Private airport transfer and a relaxed first evening.
Overnight: Marrakech
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Signature programme
Morocco Through the Table
Taste of Marrakech: a 7-night culinary journey through Marrakech, Imlil in the Atlas Mountains, the Ourika valley and Agafay, ready to contract as a white-label B2B programme.
- Duration
- 7N / 8D
- Regions
- 4
- Hands-on classes
- 2
- Versions
- 3
The product
Taste Morocco. Cook it. Walk it. Live it.
A culinary journey through Marrakech and its landscapes, combining hands-on cooking, local markets, mountain experiences, cycling, Moroccan dining and carefully selected restaurants. Built for tour operators and travel advisors who want a signature Morocco product, not another activity.
- Cook with locals
- Explore the souks
- Walk the Atlas
- Ride the Ourika valley
- Dine under the Agafay sky
Not this
- Hotel + excursions + restaurants
- The same food experience every day
- A single cooking class sold as a trip
But this
- A culinary journey with a story from souk to chef's table
- Two hands-on classes, varied tastings and curated dining
- Nature and activity between the meals, at the client's level
Day by day
Eight days, from the souk to the chef’s table
Hands-onmarks the two cooking classes
- Day 2Marrakech medinaHands-on
From Souk to Table
Gastronomy
- Market walk with a local food specialist: spices, olives, preserved lemons, herbs and bread
- Hands-on cooking class: tajine, Moroccan salads, bread and mint tea
- Lunch of the dishes the guests prepared
Activity
Medina walking, paced to the group.
Overnight: Marrakech
- Day 3Marrakech
Marrakech Food & Culture
Gastronomy
- Moroccan breakfast experience
- Evening tasting trail: fresh orange juice, mint tea, olives, pastries, grills and local bread
- Dinner at a curated Marrakech restaurant
Activity
Bahia Palace and the souks in the morning, a free afternoon, the tasting trail at dusk.
Overnight: Marrakech
- Day 4Atlas Mountains · ImlilHands-on
Imlil: Cook, Hike & Meet the Mountains
Gastronomy
- Welcome tea in a mountain village
- Cooking workshop with a local Amazigh family: bread, tajine, seasonal salads
- Lunch of the food the guests prepared
Activity
Afternoon by version: village walk and viewpoints, a guided trek, or an e-bike ride.
Overnight: Marrakech
- Day 5Ourika valley
Ourika: The Valley Table
Gastronomy
- Herb and saffron garden visit in the valley
- Lunch chez l'habitant with a local family
- Fresh bread and mint tea by the river
Activity
An e-bike ride or a gentle walk along the Ourika river and through its villages, then back to Marrakech.
Overnight: Marrakech
- Day 6Agafay
Agafay: From Mountain to Desert Table
Gastronomy
- Outdoor Moroccan lunch with a cooking demonstration
- Private desert dinner with Moroccan tea, live music and stars
Activity
A slow morning, then e-bike, camel or quad by version, and sunset over the hills.
Overnight: Agafay camp
- Day 7Marrakech
The Marrakech Chef's Table
Gastronomy
- Evening chef's table by version: a chef-led tasting on modern Moroccan cuisine, a private riad dinner, or fine dining
Activity
An unhurried return from Agafay, free time and shopping.
Overnight: Marrakech
- Day 8Marrakech
Departure
Gastronomy
- Moroccan breakfast
Activity
Private airport transfer, timed to the flight.
Overnight: —
One product, three levels
The activity changes. The table stays the same.
The Imlil afternoon and the Agafay activity are set by the client’s profile, independently of the culinary content.
Soft
Village walk and panoramic viewpoints
For: Couples, luxury travellers, 50+
Active
Guided trekking in the Imlil valleys
For: General adventure travellers
Adventure
E-bike and mountain cycling
For: Younger, incentive and corporate groups
Three versions
Sell it at the level your market buys
The same 7-night structure in three commercial versions. Price tiers are relative; every proposal is costed for the actual dates and group.
- €€
Marrakech Culinary Escape
General leisure market
- 4-star hotels or selected riads
- Both hands-on cooking classes
- Soft activity level in Imlil and Agafay
- Shared or private transfers
- Curated traditional restaurants
- €€€Core version
Marrakech Culinary & Active
Active travellers and small groups
- 4-star to 5-star hotels and riads
- Both hands-on cooking classes
- Imlil trek or e-bike, Agafay e-bike or camel
- Private transfers throughout
- Agafay camp night and desert dinner
- €€€€
Luxury Moroccan Gastronomy
Luxury advisors and private clients
- Luxury hotels and palace riads
- Private cooking classes and private chef
- Private mountain experience
- Fine dining and a premium Agafay dinner
- Private transfers and dedicated guide
For product managers
What you need to contract it
The questions a product manager asks before adding a programme to a portfolio, answered plainly. Anything still being verified says so.
Request the product sheet- Programme
- Ready 7-night / 8-day itinerary, adaptable
- FIT
- Yes
- Small and private groups
- Yes
- MICE
- Incentive version on request
- Culinary
- Core of the programme
- Active component
- Optional, three levels
- Hotel categories
- 4-star, 5-star and luxury
- Dietary needs
- Vegetarian, halal and allergies handled with each supplier, stated in the proposal
- Families
- Child-friendly version on request
- Transport
- Vehicle class matched to group size and road
- Guides
- Working languages: English, French, Arabic, Italian, Spanish
- Backup
- A named fallback for every critical service
- Commercial terms
- B2B net rates; commission and terms by market
- Cancellation
- Stated clearly in every proposal
- Branding
- White-label under your brand, subject to contract
- Restaurants
- Curated shortlistVerification in progress
- Cooking-class suppliers
- Supplier shortlist and capacitiesVerification in progress
Supplier standard
Restaurants chosen on evidence, not on Instagram
Every restaurant and cooking-class supplier in the programme is assessed against the same criteria before it reaches a proposal.
Restaurant and cooking-class partners are not named on this page. They are named in each proposal once contracted and inspected, and the supplier assessment is still in progress.
- Group capacity in the layout the group needs
- Private dining and exclusive-use options
- Dietary handling: vegetarian, halal, allergies
- Kitchen standards for hands-on classes
- B2B net rate or commission, in writing
- Inspected by PM Travel, with a date
Incentive format
Taste of Morocco: 4 Nights Incentive
Welcome dinner, a Marrakech culinary challenge, Atlas cooking with a team activity, and an Agafay sunset with a gala dinner.
What product managers ask
- Can the programme be sold under our own brand?
- Yes, that is how it is designed: a ground programme you contract and sell under your brand, with PM Travel operating it in Morocco. White-label terms are set out in the contract for each partner.
- Which restaurants and cooking-class suppliers are included?
- They are confirmed per departure from a curated shortlist, matched to budget, group size, availability and dietary needs. We do not name suppliers publicly until they are contracted and inspected; the proposal names them.
- Can the itinerary be shortened or adapted?
- Yes. The programme is modular: the Imlil, Ourika and Agafay days can be shortened, swapped or upgraded, and the activity level changes independently of the culinary content.
- Is there a version for incentive groups?
- Yes. A shorter incentive format, Taste of Morocco over four nights, combines a welcome dinner, a Marrakech culinary challenge, Atlas cooking with a team activity, and an Agafay sunset and gala dinner.
Add a signature Morocco product to your portfolio
Tell us your market, the version you are interested in and the season. We will send the product sheet and cost the programme for your dates.